It has been over a year since Gartner added “Gamification” to its 2011 Hype Cycle for Emerging Technologies and it again included it in their 2012 list as well. According to Gartner “Gamification” as a trend is “at its peak”. Deloitte also has listed”Gamification” as #2 in its Tech Trends 2012 list.
Wikipedia provides two definitions of “Gamification”, “the use of game mechanics and game design techniques in non-game contexts” and “Gamification is about achieving goals using an engaging set of metrics-based interaction.”
In this exciting and engaging panel discussion we will attempt to answer the question: Is “Gamification” a sound (behavioral) science-based approach to more effectively engaging with prospects and customers or is it simply…..over-hyped b.s?
- Start:
- 2013-01-29 6:30 PM
- End:
- 2013-01-29 9:00 PM
- Location:
- Across Canada, Vancouver, BC, Canada
- More info:
- http://www.tpma.ca/events?eventId=549919&EventViewMode=EventDetails
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