One of the world’s biggest religions is buying advertising to bring Metro Vancouver’s stray Catholics back to the church.
The Catholics Come Home campaign, developed by a non-profit organization in Atlanta, reaches out to lapsed parishioners using television ads.
This is the first time they’ve partnered with a Diocese outside the United States.
Vancouver Archbishop J. Michael Miller says the goal is to help those who’ve stopped going to mass rediscover the joy of believing.
From December 14th through January 20th, nearly 1700 commercials will air in English, Mandarin and Cantonese across the Lower Mainland and Victoria.
Organizers say past campaigns in America have seen attendance grow to eighteen per cent from ten.
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