The battle between the Parks Board and some Vancouver Community Centre’s over control and revenue is about to become a pricey ad campaign.
CKNW has obtained a media campaign overview from Fusion Communications Group on behalf of a group of unhappy community centres.
The 16 page document lays out three different ad campaigns with pricetags of $ 151,000, $ 277,000 and $ 421,000.
The money buys a radio, TV, and social media advertising along with a website, opinion polls, and of course the charge for public relations.
It also includes a road map for 30 second commercials emphasizing quote – “the messages need to play on emotion, a sense of loss.”
The ads on behalf of community centres will convey the message that if the Parks Board takes over it will mean less money and less services for each centre.
The president of one of the community centre’s battling with the Parks Board is confirming public money is being used to fund the ad campaign.
Killarney Community Centre President Ainslie Kwan says they did not purchase the $ 421,000 ad campaign.
But she wouldn’t say how much they did spend.
“You know I don’t have that figure in front of me but I do know that it is line with the message that we are trying to get out to the public.”
As for where the money comes from, Kwan says, “some of that revenue comes from the what the public is spending yes but it is the general – it is the profits thats left over that the society then uses to reinvest in the community.”
She accuses the Parks Board of plotting to grab the revenue from community centres.
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