The man in charge of BC Ferries says the corporation is looking to change its fare structure.
“We want to go to a more dynamic pricing model – time of day, time of week, demand-type pricing,” says CEO Mike Corrigan. “But that’s going to require the right reservation and point-of-sale system, which we currently don’t have.
“It’s also going to require a lot of consultation because while we might drive some incremental demand, the fact of the matter is costs are going to get shifted from one customer class to another customer class and they’ve got to be comfortable they’re willing to pick up those additional costs.”
Corrigan adds he’s leaving the door open to a family rate, something many callers to CKNW’s The Bill Good Show favoured during an interview with Corrigan this past week.
BC Ferries releases its latest financial numbers at its annual general meeting
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