March 29, 2024

Sony Entertainment’s Michael Lynton praises the DVR for enabling an ‘explosion in creativity’

Michael Lynton, CEO of Sony Entertainment, has taken the stage here in Dana Point, California for this year's D:Dive Into Media, speaking candidly about his outfit's use of social media to advertise, and more importantly, how modern technology is impacting meaningful change on the creative side of things. Citing shows like Sons of Anarchy, Mad Men … [Read more...]

The Cloud: Enabling Mobility, Engaging Customers

Join us for a morning on trends and opportunities in the Mobile Cloud. How do you measure the success of your apps? Most developers would answer "number of downloads", but with an average app lifespan of just 60 days, it's important to look towards engagement. Keeping users engaged in your app and service is crucial to extending its lifespan and … [Read more...]