April 19, 2024

A Mini mindset: how an automaker’s Connected platform could spark a seismic shift in infotainment expectations

Mini sold some 66,000 vehicles in the United States last year, and despite being on American soil (in its current incarnation, anyway) for just 13 years, this market has quickly become its biggest. Those drawn to the brand are likely intrigued by, if not outright enamored of, its quirkiness. Mini likes to say that the company is "Not Normal," and … [Read more...]