New Media Workshops at Harbour Centre

New Media Courses offered by the SFU Summer Publishing Workshops

• Marketing Magazines Online: Communicating More Effectively with Your Audience July 27, 2011. Learn how to find your audience, build buzz, and generate traffic that leads to repeat visits.

• Digital Publishing 101 July 28, 2011. Wrestling with the morass of standards, technologies, and “acronym soup” of the digital publishing world? Here is a one-day primer for publishers who want to understand the range of digital options open to them.

• Digital Rebuild: Overhaul Your Digital Strategy August 2–3, 2011. You’re working hard to plot your organization’s future in the digital age. This workshop will help you forge some concrete strategies and then teach you how to set those strategies in motion.

• Marketing Through Social Media August 4, 2011. Understanding the differences between traditional media (print publishing, television, radio) and the dynamic nature of social media is crucial to engaging more directly with your customers and building long-term relationships with them.

• E-books in a Day: Nuts and Bolts August 5, 2011. Can e-books be created simply and cheaply, without a huge team, and in a reasonable time frame? The answer is yes.

• Website Design for Editors August 6, 2011. Develop a viable publishing strategy for your business or organization. We’ll focus on meeting the needs of your users by developing a sensible site structure, including relevant site features, incorporating an appropriate look and feel, and using keywords and language effectively.

• Use It or Lose It: Redesigning Your Site to Optimize User Experience August 7, 2011. Visit your website with fresh eyes and an impatient but curious mind. We’ll focus on: intuitive tabs, search-friendly keywords, familiar iconography, logical navigation, one-click linking with obvious anchor text, and above-the-fold emphasis that shows users the lay of the land.

• Web Publishing Toolkit August 8, 2011. WordPress. Drupal. Learn to use web publishing platforms to great effect.

To find out more, visit: http://www.ccsp.sfu.ca/pubworks/Pages/new-media-divider.html

Start:

Wed, July 27, 2011 9:00 AM

End:

Wed, July 27, 2011 1:00 PM

Location:

SFU Harbour Centre, 515 Hastings St W, Vancouver, BC, Canada

More info:

http://www.ccsp.sfu.ca/pubworks/Pages/new-media-divider.html

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