February 23, 2018

Reducing The Casualties From A Website Crash

Every new business should be designed around the modern world. It’s the only surefire way to success in the current market. If you aren’t on social media, people won’t know who you are. If you don’t have an online shop, your sales will suffer. And, if you don’t have a decent website, no one’s going to take you seriously.

It’s a lot of pressure, but these are essential considerations. This is a modern buyer’s market, and you need to know how to appeal to your customers. So, get online and make that website design. In many ways, this is more important than your physical store. It’ll undoubtedly form a large part of your sales. And, if it crashes, you stand to lose a whole load of money.

Much like how closing a physical store is always a last resort, leaving your website unavailable should never be an option. If you’ve ever experienced a power cut in a supermarket, you’ll know the lengths staff go to to keep things running. And, that’s exactly what you should do for your website. Here’s how you can achieve it.

A live-feed to your site

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A live chat feature is a standard aspect of online business. It ensures that customers can ask anything they need, and rest easy that there’s a real person on the other end. But, as well as showing a physical presence, your live-feed can help you check your website status. Obviously, reloading your site every ten minutes isn’t practical. But, if your live feed goes down, you can rest pretty easy that your site has done the same. Plus, this ensures that customers can inform you of any small glitches, such as pages that won’t load.

A fast response

If your website does go down, your primary focus should be getting it back up and running again. After all, the longer it’s gone, the more money you lose. To make sure you can respond as fast as possible, it’s important to either have IT support on hand, or work with outside companies who provide computer support and network maintenance. Then, you can call on such services the moment you encounter a problem. With a bit of luck, your site will be back in no more than ten minutes. Working with support like this can also help avoid the issue. IT specialists can ensure your website is operating on the best servers possible, thus reducing the risks of crashing.

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If you do encounter problems, don’t worry about diagnosis until after you’ve solved the issue. As mentioned above, your priority should be getting back online. But, once the panic stations have calmed, it’s worth considering what happened. This is, after all, the best way to ensure it doesn’t happen again. Work with your maintenance team to solve the issue. It may be that your server became overloaded. In that case, work on a solution for redirecting web traffic. Or, perhaps your website came under attack. If so, increased security may be necessary.

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