January 19, 2018

The Power of Technology: How You Could Improve Your Business Communication

If you were to look at all of the challenges that your business is facing in today’s world, communication probably isn’t at the top of your list. The issue here is that most businesses aren’t communicating as well as they think they are, and this can lower the efficiency of the whole operation. If you want to operate as efficiently as possible then it’s important to make sure that you have the right technology at hand. By having the right technology, you can easily communicate better with your prospects, partners, vendors and even your employees. The world is fuelled by constant and consistent communication via social media, so as a business, it’s important that you get your message across loud and clear and the best way to do this is to utilise the right technology.


Within the Organisation

Effective communication needs to start within your own organisation. Your different company departments will have different needs when compared so it’s important that you identify all of your goals so that you can do whatever you need to find out the best for each application. For example, if you have an executive team then they may need to have a high-quality video conference software that will help them host analytical briefings. The marketing team that you have may need to have a website casting platform so that they can launch webinars easily. Even software such as diagram makers can really help you to boost communication in your business. Take the Slickplan diagram maker for example. This gives you the chance to plan out every aspect of your idea for the future by using images, shapes and more to create flow diagrams. The possibilities are endless with software like this, but it’s important to know that there isn’t a one-size-fits-all solution when it comes to your business.


If you aren’t sure if your messages are hitting the mark then it helps to have technology that goes through your messages so that they can be tracked. It also helps to find out whether or not your clients are even engaging with your message in the first place. This also helps you to hone in on any problems that you are experiencing while also finding out if you are even dealing with your customer problems at all. Software such as this is ideal when it comes to diagnosing problems with your website or even with your company, and it is ideal if you work with a lot of prospective customers. Analytics software can also help you to find out what website pages your customers are dropping off on and if they are actually following through to contact your company.



Mobile applications and mobile-friendly websites are the number one factor when it comes to converting mobile users. You need to make sure that your site and your content is very easy to use. You also need to make sure that you do everything you can to ensure you are giving them the best user experience possible via your mobile or website app. If you have an efficient app then this will help you to boost your user experience and even the amount of conversions that you have as well. There are plenty of applications that will build an app for you based on your website and you could even use a monitoring software to find out how efficiently your app is running. This is the best way for you to smooth out any possible bugs and it ultimately means that you will have a clearer line of communication between your business and your customers.


Email is one of the main ways that companies choose to contact their customers but did you know that there is a huge range of software out there that can be used to make your email more efficient? Software platforms give you the chance to take advantage of many different HTML templates and when you do this, you can provide a clearer picture of who your company are and how you can help your customers. If you think about it, most of your complaints will come through email as well so by having a software setup to respond to these emails quickly and efficiently, you can then begin to boost your customer service communication. If emails are constantly being sent to the spam box or if they are not even being sent properly then this can cause major issues. It also helps to have an email subscriber software in place as well, so when customers do subscribe to your newsletter, they can be sent updates via email on a regular basis without having to do the whole thing manually.



When it comes to in-business communication, video is one of the biggest technology investments you can make. When you invest in video communication software, it gives you the chance to provide a clearer line of communication between every single one of your employees. It also gives you the chance to communicate with those who are overseas without experiencing a huge bill. When you have video software enabled for your business, you can run conference calls and even share documents with other people without having to call a meeting or be in the same room. Video conferencing software can also be paired with note-taking software so that you can constantly keep everyone updated on how things are progressing.

Audio Recording

Audio recording software is ideal if you want to have a really creative team. If creativity is at the centre of your business then it is a good idea for you to have audio-recording software or technology setup for your employees. Even things like portable tape recorders are great in this instance, and they can be used to try and record thoughts while you are on the go or to even record client conversations so that you can refer to them at a later date. This is especially the case if you work in the industry of interior design, where meeting the criteria that your client has is essential to the completion of the project.

All in all, technology really can help you to make the most out of your business and it can really help you with your business communication as well. It’s no surprise to see that more and more people are adopting technology to help with their business communication, and only time will tell how it evolves to meet our needs even further.

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