The Ben Stiller and Vince Vaughn comedy “Neighborhood Watch” has changed its title to simply “The Watch”.
The change comes with a shift in the film’s marketing approach to now play up the alien invasion angle to steer the film away from potential comparisons to the real life Trayvon Martin shooting case.
In time for the change comes a new red-band trailer which finds its jokes in supermarket behaviour, Apatow-esque sex panic jokes and exploding livestock.
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