Measuring ROI is a critical skill for any marketing professional, yet the social media space provides new measurement challenges and questions. Knowing how to evaluate your social media efforts involves understanding social metrics and how to measure and evaluate your audience’s behaviour. In this course, you learn to define what a social media metric is, whether to assess qualitatively or quantitatively, and how to determine the best metrics for your business objectives. Understand your online demographics and audience profile, and find out how to measure efforts beyond publishing, through a lens of engagement, influence and market activation. Finally, learn to gather actionable insights from your results.
Course runs 4 Tuesdays, 6:30-9:30pm, at UBC Robson Square in downtown Vancouver
Call 604-822-1420 or visit tech.ubc.ca/socialmedia for information and registration.
- Start:
- Tue, October 18, 2011 6:30 PM
- End:
- Tue, November 15, 2011 9:30 PM
- Location:
- Robson Square, 800 Robson St, Vancouver, BC, Canada
- More info:
- http://tech.ubc.ca/socialmedia
About The Techie
