$ OCIAL MEDIA MONETIZATION
A one-day workshop conducted by Rochelle Grayson
4th Fl. 1495 W 8 (at Granville), Vancouver
Saturday, August 20, 2011 – 9:00am to 4:00pm
Learn concrete tools and real world strategies to generate revenue, maximize profit and business success by utilizing social media.
In this seminar Rochelle will help you sort through and make decisions about your social media strategy in order for you to build and successfully monetize an online community through social media. You will learn the fundamental building blocks, such as presence, reputation, relationship and identity that define online communities, and explore business models such as advertising, digital merchandising, and branded content that best suit these different communities.
Attendees will walk away with concrete tools to help define and establish communities that match their business goals, as well as the appropriate business models to maximize success.
By the end of the workshop, participants should be able to:
· Describe the fundamental building blocks for what people pay for
· Differentiate between advertising and transactional online monetization models
· Understand which models best suit the behaviours of specific customers
· Establish a monetization strategy
· Describe monetization best practices
ABOUT ROCHELLE: Leveraging 20 years of business, technology, entertainment and education experience, Rochelle has led and launched several innovative digital media initiatives, working with a combination of both highly analytical and creative individuals. She is equally comfortable discussing digital media business models, social media trends, online community building, and web 2.0 technologies. Rochelle sits on the boards of the Canadian Internet Registration Authority, Canadian Women in Communications, Computers for Schools, was a Board Member and Acting President of New Media BC, and is the Industry Chair for the University of British Columbia’s Social Media Program. Since 2008, Rochelle has been nominated as one of Canada’s Top 100 Most Powerful Women by the Women’s Executive Network, been named “The New Executive Cool Hunter” by Canadian Business Magazine, been included as one of Vancouver’s Top Forty Under 40 by Business in Vancouver, and listed as one of Vancouver’s Top 10 Technology Women.
- Start:
- Sat, August 20, 2011 9:00 AM
- End:
- Sat, August 20, 2011 4:00 PM
- Location:
- Jewel Ballroom & Catering, 1495 W 8th Ave, Vancouver, BC V6H 1C9, Canada
- More info:
- http://www.socialmediaunplugged.ca
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