For over a century, Goodyear has played an integral role to the progress of transport on the ground. However, the global tire giants are now on the verge of breaking new ground in the aviation game with their latest addition to the blimp market.
The 250-foot structure is being lined up for completion by March 2016. The structure is set to take their sports coverage and marketing schemes to the next level. This technological advancement might not impact their primary business model. But it does serve as the perfect metaphor for where the company is currently heading.
Despite remaining amongst the top companies in the field, the company hadn’t seen too much progress over the past 10 years. Admittedly, the global economic crisis didn’t help. But there is little doubt that the American giant is now set for some great times in the coming months and years.
This feeling has been underlined by recent developments on the stock market. Shares have risen by 4% between August and September 2015. Not only is this a healthy increase, but it’s also a stark contrast to trends over the past year or two. The market doesn’t often lie, and we can expect the manufacturer to thrive in 2016.
Meanwhile, the company has recently announced that it is to step up its presence in the South African market. Once again, this growth can only be viewed as a positive indicator for a company that had seen its revenue drop to $18billion in 2014.
It’s not only great news for the company; it’s equally positive for the consumer. Vehicles play a huge role in modern society, and every driver deserves to have the safest drive available. Tyres are one of the car’s most important features. This is underlined by statistics regarding common causes of motoring accidents. Therefore, these improvements can only be good for everyone.
If the company’s outreach continues to soar, it should only lead to increased technology on the road – as well as in the air.
Goodyear tyres are already amongst the most reliable in the world. Their versatile line of products is suitable for various types of cars, vans, and vehicles. Their work directly impacts the lives of millions on a daily basis. As they look to reach a new stage, it should bring fantastic results for drivers all over the globe.
Even if you don’t use the brand yourself, there will be drivers around you who do. After 117 years of service, there are no questions surrounding the company’s long-term success. Nonetheless, unlocking increased turnover in various territories will accelerate progress. This will inevitably lead to better performance and increased safety. Nobody could put a price on seeing accident figures drop. Goodyear and its improving technology could well be the catalyst.
This is a truly exciting time for Goodyear as a company and as a manufacturer of brilliant tyres. It’s an equally promising time to be a shareholder in the company. More importantly, drivers should also be thrilled about the potential upgrades that could make their way to the road over the next 12 months.
It already looks like 2016 will be a Goodyear.
