Join us for a morning on trends and opportunities in the Mobile Cloud.
How do you measure the success of your apps? Most developers would answer “number of downloads”, but with an average app lifespan of just 60 days, it’s important to look towards engagement. Keeping users engaged in your app and service is crucial to extending its lifespan and maximizing your revenues, regardless of your business model.
Enter the mobile cloud. Cloud services offer the ability to extend services and take advantage of information about a user’s location and context, and other pieces of network intelligence. In addition, the cloud allows an application or service to “live” on in the background, even when it’s not running on the device, and send users notifications and other prompts back in to the app. All of these capabilities are key to improving the user experience and increasing engagement. For mobile marketers, the ability to leverage this information means better targeting, more effective messaging, and more successful mobile campaigns.
Carriers have the ability to use the mobile cloud to extend their network infrastructure assets such as their SMS and MMS networks, location services, billing and more to open new revenue streams and extend their customer relationships. But integration remains a problem for mobile developers, since creating different versions of their app or service for each operator remains resource-intensive and cost-prohibitive.
That’s where the Neustar Intelligent Cloud can help: by offering a single interface for developers and marketers to use for access to cloud services and network assets from a wide range of operators. Through a single agreement and connection, they can tap the potential of the mobile cloud easily and effectively.
- Start:
- Tue, September 27, 2011 9:00 AM
- End:
- Tue, September 27, 2011 1:00 PM
- Location:
- Wavefront Conference Center – Lower Level, 1055 W Hastings St, Vancouver, BC, Canada
- More info:
- http://digibcneustar.eventbrite.com/
About The Techie
