Over the past decade or so, the world has undergone a massive shift thanks to the creations and subsequent popularity of mobile technology. When you consider the fact that the first iPhone only came out in 2007, and how commonplace smartphones are in our day to day lives now, it’s pretty staggering! Now that we’re ten years on, I thought I’d take a … [Read more...]
The Cloud: Enabling Mobility, Engaging Customers
September 21, 2011 by
Join us for a morning on trends and opportunities in the Mobile Cloud. How do you measure the success of your apps? Most developers would answer "number of downloads", but with an average app lifespan of just 60 days, it's important to look towards engagement. Keeping users engaged in your app and service is crucial to extending its lifespan and … [Read more...]