We’ve come a long way over the past twenty years. Whereas in 1997 the idea of the internet, personal devices, and all the other modern tech achievements were still relatively niche, today technology has enveloped nearly every aspect of the world. This, of course, extends to businesses, who are using technology in ever innovative ways to get ahead in an increasingly competitive market. Below, we take a look at the technology that’s pushing forward business marketing. While advertising has always looked to the future, companies now have the tech to reach customers in new and exciting ways.
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The Smartphone
Of all the things that have revolutionized business marketing (and the world), none can match the impact of the smartphone. Marketers can now tap into people’s increasing reliance on their Apple and Android devices, using them to communicate with their customers in deeper, more personal ways. It also allows them to reach many customers very quickly, and with a good response rate, too. If a company were to send bulk picture SMS to their clients, they would, on average, pull in 26% more inquiries than had they sent a text-only message (without a picture). We’ve also seen a huge rise in company apps over the past few years, which are used to cement a company’s relationship with their customer.
Live Recordings
We’ve also seen companies using live recordings for their marketing needs. This feature, relatively niche only a year ago, has been increasingly popular as the major platforms have introduced it to their websites. Today you might see a company hosting a live video of a new product announcement, a Q&A with the influential people behind the scenes, or just showing day to day life in the office. It’s enabled companies to tap into their dedicated customers, and also build hype with other people, too.
Interactive Tech
People are excited by the new technology that shows them something they’ve never seen before, and companies have been smart enough to incorporate them into their marketing strategies. If you visit a big department store in a large city, you might find companies hosting virtual reality interactive programs with passersby. It transports the wearer into a new space, one they’ve never occupied before, and that gives marketers a lot of power when it comes to developing new products and services to market within that new space.
The Hype Pieces
Sometimes, a company doesn’t even have to use a new piece of technology to get all the benefits from it. These are what we might call ‘hype pieces,’ tech that is good for drumming up interest but isn’t actually used, or least not used widely, anyway. Two examples of this would be Amazon’s plan to use drones for deliveries; they did do this, once, but it was more about building interest in their company rather than using as an alternative delivery method. Elsewhere, other companies have explored how they’ll use the driverless car to improve their company should they ever materialize on the roads.
