Content marketing is, for all intensive purposes, the backbone of SEO. Did you know that for this reason, over 85% of marketers have a strategy in place for their content marketing? Regardless of the type of business that you run, be it a small startup, a blog, or a larger corporation, content marketing should be a priority.
Creating a content marketing plan is no easy task, but by taking note of the advice below, you can make it slightly easier to put together an effective content marketing strategy for your business.
Know your audience
For a successful content marketing strategy, it is vital that you know your audience. Before you begin focusing on churning out content, it is vital that you determine who will be reading this content and what kinds of topics and angles will appeal to them. Use your customer research to learn as much about your customers as possible, including what they like to read and what platforms they tend to spend most of their time on. (This information will be useful when it comes to marketing your content on social media.)
Think about content types
Contrary to popular belief, there isn’t just one type of content type – blog posts – there are multiple ones. Using your audience’s needs and values, you can make the process of choosing your content types easier. The most effective types of content tend to include infographics, guides, how-to articles, industry news posts, surveys, and case studies, such as this SEO case study https://www.webfullcircle.com/seo-case-study/ from Web Full Circle. Be sure to choose your content types carefully, being mindful of what will appeal most to your audience. Because if the content doesn’t appeal to your customers, it loses its value.
Research trends
The fact is that month by month, trends change. That’s why researching them when creating your content marketing strategy, as well as researching the trends on a regular basis is so vital. Research trends can help you determine what your audience wants, allowing you to adapt your content to ensure that very best results.
Take SEO seriously
When it comes to content marketing, SEO is the most vital part. Far too many businesses fail to take SEO seriously when it comes to creating their content marketing plans. However, this is an error that you don’t want to make, as it’s SEO that can make or break a content marketing strategy. Keyword and keyphrase identification is a vital part of content marketing and a somewhat complex part, which is why so many businesses choose to outsource the task, to ensure that it is done properly.
So there you have it, everything that you need to know about what makes a good content marketing strategy. For anyone who lacks knowledge about the science behind content marketing, outsourcing the task or taking the time to learn the ropes can be highly beneficial. As content marketing done badly can lead to your website being penalised by search engine ranking systems, such as Google, which is every business’s worst nightmare.
